How to Upsell & Cross-sell with 8 tips?
According to Amazon, cross-selling and upselling account for up to 35% of their revenue. Product suggestions account for ten to thirty percent of all revenue on eCommerce sites. But upselling isn't only for Amazon — you can use the same strategies to sell more to every consumer that walks into your store.
Upselling VS Cross-selling
Upselling and cross-selling are two sides of the same coin. These concepts are frequently used interchangeably. However, there is a distinction to be made. Let's quickly review the definitions.
Upselling is the process of encouraging a customer to purchase a more expensive item. For example, if you buy a cow from me, I'll offer you a superior one for $30 more: this is an upsell.
Cross-selling is the practice of enticing clients to purchase something else. Buy a cow from me, for example, and I'll throw in a hay bale for $7: the hay bale is a cross-sell.
Bundling is another popular selling strategy. Cross-sell and upsell are the parents of bundling. You sell the primary product and various supplementary products as a package for a higher price than the individual components.
One of the most annoying things in the world is visiting an online store and having pop-up after pop-up offering you another product.
So, how to solve this problem?
Check the following 8 tips to know how to solve this problem and increase your Average Order Value (AOV).
1. Tactful pop-up
Upselling should enhance rather than detract from your consumers' experience. Your upsell should truly enhance their lives rather than simply grab more money from their pockets. Harassing your clients with offers on every page will hurt rather than assist your sales. Mix and match distinct types of upsell and cross-sell offers to assist clients in discovering new goods and obtaining what they want!
Our app UpsellYard gives you the opportunity to customize the pop-up design to fit the look of your store and meet your brand assets.
2. No big price jumps
As a general rule, you shouldn't suggest a cross-sell that is significantly more expensive than their original choice, such as suggesting they pay $450 instead of $300. It may not work unless you have a thorough understanding of your customers and know exactly what they require. The idea is to avoid giving them sticker shock by charging a ridiculously high price.
This could, however, work with a 'true' upsell of specific products. An upsell to a phone with 75GB of storage for $500 might work if a store is selling a smart phone with 25GB of storage for $250. It depends on the product's perceived worth and whether the price increase feels reasonable.
3. Bundles, bundles, and bundles
Offering a product bundle instead of a different product is another cool upselling technique. For instance, BOGO offerings can encourage your clients to buy a little more so they can catch a deal. You have to offer your bundles in a strategical by giving customers something useful and you're not scaring them away with a big price jump.
Check how our app UpsellYard does that for you.
4. Boost the upsell
The online consumer is a pampered brat. On every order, they expect free and quick shipping. You may take advantage of this especially if your store currently offers free shipping.
Rather than falling to the "free shipping, always" strategy, provide free delivery as a way to entice your customer to spend more. Give it to them but not for free. You know they want free delivery, so give it to them... but not for free. For instance, you may provide free shipping on orders of $30 or more. When you give them an upsell, they'll be more likely to accept it now.
5. Recommendation widget
Product suggestions, as previously said, are an excellent technique to boost sales. Displaying a row of personalized recommendations, similar to Amazon's "Frequently bought together" widget, is a wonderful approach to persuade customers to add additional things to their cart or to promote new products.
6. Reciprocity
Returning a favor for a favor is known as reciprocating, and it’s a very strong tool when it comes to online sales. You can give away some products for free to get your products into the hands of your customers. Customers will not only be able to experience the product, but they will also feel forced to purchase something because they were given something for free.
7. Upsell your top products
When recommending a product as an upsell, make sure it adds value and makes your customer's life easier. Keep this in mind as you shop for items. But how do you know which products are good for upsells?
Social proof is a feature of your most popular items that have been found to enhance conversions.
Irrelevant products, no matter how many reviews or sales they have, are unlikely to convert. Check to see if the products you're displaying are relevant!
8. Offers all the way
You may include an upsell on the product page and a cross-sell on the cart page to boost average order value and assist customers in finding everything they require.
Upsell & cross-sell your customers by offering extra products, related products, and automatic free gifts through a one-click, tactful upsell popup.